For Authors About to Launch

Your Next Right Move:
The Pre-Launcher

Okay — let’s not waste your time, because you don’t have much of it. Your book is about to be out in the world, and you’re here because you want to make sure you didn’t miss anything. That instinct? That’s the right one. Most authors don’t think to check until after their launch flops.

Where You Are Right Now

  • Maybe your launch date is a few weeks out and you’re starting to realize the to-do list keeps growing instead of shrinking.
  • Or maybe you’ve been working toward this for years and now that it’s actually almost here, you’re terrified you forgot something obvious.
  • Maybe you’ve watched other indie authors launch and you’re trying to reverse-engineer what they did — but every author seems to have a different “must-do” list and you can’t tell what actually matters.
  • Or maybe you’ve already done a lot of the prep work — your cover is done, your blurb is written, your editor is happy — but you’re not 100% sure if your launch strategy is actually going to convert into reviews and sales.
  • Maybe you have an ARC team in progress but you’re worried it’s too small. Or you don’t have one yet and you’re now wondering if it’s too late.
  • Or maybe everything is technically ready and you’re just looking for the experienced second set of eyes to tell you: “Yes — you’ve got it. You haven’t missed anything.”

Whichever version of this you are right now — you’re not panicking for no reason. There ARE things that need to happen before launch day, and most authors only learn what they are after they’ve already missed them. Let’s make sure that doesn’t happen to you.

What’s Actually Going On

Here’s what I want you to know: most launches don’t fail because the book is bad. They fail because the launch infrastructure wasn’t set up in time.

The book sits on Amazon with no reviews. The algorithm has no data to work with. There’s no email list to send a launch announcement to. There’s no ARC team queued up to drop reviews in the first week. And by the time the author realizes what’s missing, the launch window has closed and the book is already settling into “quiet backlist” territory.

You’re here in time to fix that. The next 30, 60, or 90 days (depending on your timeline) are the most important stretch you’ll have for this book.

Your Next 4 Steps

Step 1

Run through the 90-Day Pre & Post Launch Checklist today.

This is the single most important thing you can do this week. The checklist maps out every step that needs to happen in the 90 days before launch and the 90 days after — so you can see exactly what you’ve got covered, what’s missing, and what you still have time to fix. Even if you’re only 30 days out, you can pull the time-sensitive items forward.

Check out the 90-Day Pre & Post Launch Checklist
Step 2

Get your ARC team built (or scaled up) before launch day.

This is non-negotiable. Reviews are the single biggest factor that determines whether your book sells after launch week. If you don’t have an ARC team yet, you can still build one — and if you do have one, you almost certainly want it bigger. The ARC Reviewer Engine walks you through the exact system I used to get 900+ ARC applications and 400+ reviews during release week. This is the single highest-ROI thing you can do between now and launch.

Check out the ARC Reviewer Engine
Step 3

Lock in your launch foundation — story magnet, email list, and launch plan — before it’s too late.

There’s a specific sequence of things every author should have in place before launch day, and almost everyone misses at least one. My “Don’t Launch to Crickets” guide walks you through the exact pre-launch foundation: your story magnet, your email list setup, your name and brand consistency check, and the launch plan structure. If you only have time to read one thing this week, this is it.

Read “Don’t Launch to Crickets”
Step 4

Read the free articles written specifically for launch season.

Inside 6 & 7-Figure Author Shortcuts, there’s a growing library of articles tagged specifically for Pre-Launchers — authors in the final stretch before their book goes live. These are the strategies that matter most right now, when every week counts and every decision has downstream consequences for launch day. Start here while you’re still in a position to use them.

Read Your Pre-Launcher Articles →
Bonus Step

Set up your back-of-book links the smart way before you hit publish.

Here’s something most authors find out the hard way: once your book is published, the links inside it are baked in forever. If your pre-order link expires, your reader magnet changes, or you decide later you want to send readers to your newsletter instead of Amazon — you can’t update those links unless you set them up the smart way from day one. Link Leverage for Authors shows you exactly how to set up a system that lets you change any back-of-book link, in any published book, at any time. Set this up before you publish and your entire backlist works harder for you for the rest of your career.

Check out Link Leverage for Authors

About Your Guide

I’m Dani V. — Published Author, Mom of 4, and Book Marketing Mogul. I’ve spent years (and thousands of hours) studying 6 and 7-figure indie authors to extract their real secrets to success — then testing and iterating what actually works in today’s market. Every shortcut I share, I’ve used or vetted personally. My mission is to help authors turn their books into a full-time income so they can spend their time doing what they love — living the writer’s life.

When You’re Ready for Everything in One Place

6 & 7-Figure Author Shortcuts

Every single launch resource I have — the checklists, the ARC system, the back-of-book funnel, the email sequences, every shortcut from the courses I take from 6 and 7-figure authors — lives inside 6 & 7-Figure Author Shortcuts.

If you’re about to launch and you want every system I have at your fingertips for the next 90 days, this is the membership built for that exact moment.

The founding member plan includes access to all my paid courses ($999+ Value) and is open right now — price goes up on the 1st of every month.

Join & Lock In Your Founding Rate

You’ve done the hard part. You wrote the book. Now let’s make sure the launch matches the work you put in.

— Dani